Global fashion e-tailer Cupshe announces its partnership with JoJo Fletcher, renowned TV host and star of The Bachelorette season 12, on a co-designed collection together, Cupshe x JoJo Fletcher: Soul Space. JoJo infuses her signature style into this exclusive collaboration as the creative director.
Fresh from a summer trip to Europe, JoJo reveals, “My goal in designing this collection was to promote a sense of reconnection. The versatility of slowing down and taking time for yourself or being comfortable and confident on a day with friends. Whether you’re lounging by the pool, exploring a new city, or relaxing on the beach with family, my intention is to bring a touch of calm and tranquility to your summer vacation.”
Featuring 32 pieces, the collection showcases a variety of vacation styles made from high-quality materials at affordable prices. Shoppers can explore bikinis, one-pieces, and cover-ups in a wide range of flattering silhouettes. The swimwear includes vibrant colors and prints, metal hardware, and crochet. The collection offers full to medium coverage in various cuts, including high and low-waisted options. Additionally, it features styles such as underwire, halter, and one-shoulder designs.
“JoJo has been a joy to work with and truly embodies the spirit of Cupshe. This year, she steps up as our annual brand spokesperson. Her vibrant soul and genuine beauty make her the perfect voice for Cupshe, with the collection inspired by her unique spirit, celebrating our brand’s joyful essence,” says Jessie Han, Senior Marketing Director at Cupshe.
The collection ships globally, with prices ranging from $26.00 to $37.99 USD and sizes between XS and L. It is now available for purchase on Cupshe.com, featuring vacation-ready women’s swimwear.
