Pozalabs, a leading artificial intelligence (AI) company based in South Korea, has officially launched LAIVE. This web-based platform leverages AI to enable users to compose their own musical pieces. The launch, which took place on April 18, 2024, is a milestone in democratizing music production, making it accessible to anyone with a passion for creative expression.
Bridging the Gap Between Technology and Artistry
The driving force behind developing LAIVE is a deep-rooted belief in the transformative power of music and the potential for technology to bridge aspiration and creation. “At Pozalabs, we believe that everyone has a story to tell through music,” asserts CEO Wongil Huh. “LAIVE is our way of empowering individuals to bring their musical visions to life, regardless of their prior experience or technical skills.”
The platform’s intuitive interface guides users through a seamless process of selecting a genre and mood, inputting keywords to generate lyrics, and choosing from a diverse array of 4 voice characters. Within just one minute, LAIVE’s sophisticated AI algorithms will compose a polished audio track that users can claim ownership of by purchasing a standard license. This ease of use and efficiency opens up the world of music creation to a broader audience, making it accessible to all.
© Pozalabs
Copyright-Free Music for All
LAIVE takes pride in how it fosters creativity without infringing upon existing copyrights. In a departure from platforms relying on pre-existing works, LAIVE has been meticulously trained on an extensive library of over one million MIDI audio samples and 50,000 vocal data samples, independently developed and owned by Pozalabs.
“LAIVE represents a paradigm shift in music creation,” explains Pozalabs CSO and CEO of Pozalabs America, Inc. Taehyun Kim. “By building our AI model on a foundation of original content, we are ensuring the uniqueness of each composition and empowering our users to explore their creativity without the constraints of copyright concerns.”
With the official launch, Pozalabs aims to expand its footprint in the North American market. “The papers were enlisted to the top-notch Artificial Intelligence conferences, NeurIPS and AAAI, for two consecutive years. The sound quality of Pozlabs’ AI music is already among the best in the world.”
“I am sure that the users will experience the highest quality of AI music with the new feature ‘Mastering AI’ on LAIVE,” says Kim, adding that the company is committed to continuous improvement by actively incorporating global user feedback. To make managing creations easier, creators can see all the music they created at a glance and sort it by length, genre, and key with the newly added project features.
While some industry experts have raised questions about the role of AI in the creative process, others see platforms like LAIVE as a catalyst for innovation. “AI-driven music creation is not about replacing human artistry. It expands the possibilities,” argues a renowned musicologist. “LAIVE has the potential to inspire a new generation of creators and challenge our preconceptions about the nature of musical expression.
Embracing a Global Vision for AI Music
The official launch of LAIVE marks the culmination of an intensive open beta phase, during which the platform attracted over 40,000 members worldwide and generated more than 50,000 original songs. Building upon this success, Pozalabs has introduced a range of enhancements, including the “Mastering AI” feature, which enables users to achieve studio-quality sound with a single click.
© Pozalabs
Pozalabs sets its sights on the global stage, and the company is actively establishing a presence in key markets, including the United States. “We believe that the power of music transcends borders and cultural barriers,” states Kim.
A new payment model has been implemented, allowing users to purchase audio generation and editing tokens. Moreover, the licensing model has been revised to offer standard licenses for those wishing to use their creations commercially, ensuring flexibility and legal compliance.
With the launch of LAIVE, Pozalabs is redefining music creation and challenging everyone’s understanding of the interplay between technology and human creativity. As the platform continues to evolve and inspire, it will certainly shape the future of music in once unimaginable ways.
Soon to be a Household Name in the U.S.
Pozalabs is establishing its U.S. subsidiary, and the company will soon explore collaboration opportunities within the U.S. entertainment industry. Kim’s leadership in the company’s efforts in the West signals a bright future for LAIVE and AI music creation.
LAIVE by Pozalabs is starting a movement. By making music creation accessible and solving the complexities of copyright with proprietary data, LAIVE is set to become an indispensable tool for creators worldwide. The platform will make the dream of universal music creation a reality for millions in the U.S. and worldwide.
