Saks and Dior have partnered to launch an exceptional campaign titled Dior’s Carousel of Dreams at Saks, marking the first time Saks has collaborated with a luxury fashion house for its annual holiday initiative. The campaign kicked off yesterday with the launch of an exclusive World of Dior digital pop-up on Saks.com, and the unveiling of Saks’ iconic holiday windows and ten-story-tall theatrical light show at the Saks Fifth Avenue New York flagship. The unveiling event featured a special appearance by Academy Award-winning actress and Dior Ambassador Jennifer Lawrence and a performance by the world-renowned Martha Graham Dance Company, with dancers dressed in costumes designed by the Creative Director of women’s haute couture, ready-to-wear and accessories collections for Dior, Maria Grazia Chiuri.
“We are thrilled to bring our iconic holiday initiative to life in partnership with Dior and introduce the first-ever World of Dior shopping experience on Saks.com,” said Marc Metrick, CEO of Saks. “This exciting collaboration is a testament to the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading luxury fashion houses. For decades we have presented our holiday windows and light show as our gift to New York City, and this year we are honored to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers. We look forward to welcoming our customers to the magical World of Dior across the Saks Fifth Avenue ecosystem this holiday season.”
‘Dior’s Carousel of Dreams at Saks’ facade at the Saks Fifth Avenue New York flagship. © Saks
“The traditional holiday celebration at Saks, inaugurated by its marvelous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular and enchanting in the world,” noted Delphine Arnault, Chairman and CEO of Christian Dior Couture. “I am particularly proud that Dior, our ‘kingdom of dreams’, the incarnation of excellence and elegance, is able to take part in the magnificent event this year, sublimating it with its exceptional savoir-faire and the virtuoso inventiveness of our teams. The unique alliance between Saks and Dior – initiated over 70 years ago by Monsieur Dior himself – has a highly symbolic value for our House, bringing together the unwavering history we share with the United States and our perpetually reinvented heritage. An ode to the magic of creation in all its forms.”
“It has been such a great honor to collaborate with the Martha Graham Dance Company for this special event at Saks,” added Maria Grazia Chiuri. “Through my work as a designer, I have cherished the creative dialogs I have had with dancers and choreographers. Martha Graham’s legacy, the way she redefined bodies in motion and especially those of women through clothes is truly an inspiration. I was thrilled to revisit it with my own point of view and interest in contemporary textile innovations and developments.”
Marc Metrick, Jennifer Lawrence and Delphine Arnault at the unveiling of 'Dior's Carousel of Dreams at Saks', marking the first time Saks has collaborated with a luxury fashion house for its annual holiday initiative. pic.twitter.com/zXpHqht6YG
— LuxenburgMag x Phunky London (@PhunkyLondon) November 25, 2023
