In recent years, there has been a notable shift in the design industry – the rise of subscription-based models. This business model, renowned for its flexibility and predictable revenue streams, is becoming the go-to choice for a growing number of design agencies.
Historically, design work has been project-based, with clients commissioning a project, going through the process, and then starting all over again when a new project emerges. The subscription model shakes this up, offering ongoing services for a regular fee. This pivot to subscriptions is a reflection of broader business trends, as companies in every sector from software to fitness and entertainment have also embraced this model.
There’s one agency, in particular, offering a modern solution to that challenge: Braho.co. Founded in 2023, Braho.co has swiftly grown into a easy solution for startups to get product design services. With a mission to be the leader in Design as a Service (DaaS), Braho.co seeks to reinvent how companies collaborate with agencies, leveraging the subscription model with a unique approach and embodying this shift in the industry.
Braho.co has found its strength in the subscription model by offering packages that cater to a variety of business needs. In a field known for its project-to-project uncertainty, they have created a sense of stability. Their clients know exactly what services they are receiving, and for what price, each and every month. Their subscription packages offer unlimited design requests that are dealt with sequentially. The predictable costs and the elimination of hidden fees or worries about tasks being out of scope have made these packages attractive to customers.
Furthermore, this model has also proved to be a successful way to nurture long-term relationships with clients. It’s no longer about a single project, but instead about being an integral, long-term partner in a business’s growth.
In the digital era, businesses today require continuous design input – websites need regular updates, social media platforms need a constant stream of new content, and online marketing campaigns are ongoing. Braho.co has adapted to these needs with streamlined services. Clients can start dropping tasks within minutes of signing up, and they’re guaranteed to receive an update every 48 hours, keeping them constantly informed about the progress of their projects.
Ultimately, Braho.co represents the future of the design industry, and their success with the subscription model demonstrates its viability. They’ve turned the traditional business model of design agencies on its head, and in doing so, have proven the robustness of a subscription-based model in the current digital landscape.
The rise of subscription models heralds a new era of stability, predictability, and continued creativity. In a world where everything is morphing into a service, agencies must explore ways to productize themselves. With its forward-thinking approach, Braho.co has positioned themselves for success in this changing landscape, carving a niche for itself as the premier design subscription service.
