MyTower, an all-in-one innovative platform and operating system for next-level property intelligence management, raises $4 million led by The New Elad Residence & JTLV Capital, Matan Ben Gur Co-Founder of Orca Security, Anax Ventures, Lamed Holdings, Built-up Ventures, and SELA Construction & Investments to take its real estate SaaS, E-commerce and IoT solutions to the U.S. market.
The Israel-based startup is announcing its expansion to the U.S. with the focus of improving owners and multi-family NOI via new revenue streams. MyTower’s cutting-edge product bridges the gap between too many solutions and user experiences for the American market without increasing the rent and lease. Their holistic property intelligence management platform aims to connect and enhance property and service management, bringing the entire ecosystem under one virtual roof. With $6.5 million in ARR, the company is now on solid grounds to take its solutions into the U.S. arena.
MyTower is built for properties and designed for residents. By leveraging SaaS, IoT, and AI, the platform empowers B2B and B2C clients, ranging from real estate developers, property managers, and tenants. Moreover, it manages multiple assets of all types: residential condos, multi-family, offices and CRE, communities from student housing to co-living, and more. Their range of solutions include a residents super app, rents collection, on-demand concierge services, a tenant’s loyalty program on rents, a marketplace of local and Israeli IoB (Internet of Buildings) solutions to all property and landlord needs, and facilities and personnel management.
Co-Founder and CEO Pini Shemesh aims to increase property value by providing cutting-edge technology, new revenue streams, efficiency, and unique experiences. He recognizes the lack of cohesive real estate solutions in the American market, particularly in sustainability, retention, accessibility, and overall user experiences from competitors. As an operating system for the neighborhood, their team utilizes their state-of-the-art service management solutions to create seamless synergy between properties, workflow segments, online innovations and real-world elements, supply and demand, residents, communities, and leading platforms.
“As of today, MyTower manages over 40,000 residential units and 300 towers worldwide. It connects 15 solutions on the management side and 20 solutions on the buildings and tenants side within one resident app experience. We are also highly involved in building and connecting future neighborhoods, from planning the tech stack to serving the largest and smartest neighborhood in Tel Aviv – Gindi TLV, located in the high-tech district of Tel Aviv,” said Co-Founder & CEO Pini Shemesh. “The proptech industry does not only enable the connection of all factors, but also the utilization of a lot of unused data and the possibility of scaled processes such as portfolio management or sales. It also enables the use of innovative technologies such as digital currencies and Web3, which means that it will give way for future technologies and solutions that have not yet been developed. The financial crisis will allow this industry, which has been captive in tunnel vision for many years, to innovate and include new profits with the use of emerging technologies.”
“The smart city will not seize its full potential until the proptech industry accelerates different verticals from the properties themselves to innovative complexes to make mountain neighborhoods and real estate processes more innovative,” he concluded.
