Digital Room Services is a cutting-edge way for hotels to improve their infrastructure. With digital room services, you can provide all the necessary information to your visitors on their smartphones, including general hotel information, a complete room service menu with the option of self-ordering, a digital menu of the hotel’s restaurant, bar, beach bar, or other advanced services.
Digital room service can boost a hotel’s annual revenue by as much as 40% while slashing staff costs by as much as 50%. Invra Agency, built the digital room service software for hospitality to provide more operational efficiency for hotels with existing room service offerings. Flexibility is the best feature of Invra’s Digital Room Service modules. Invra provides the tools necessary for them to make real-time.
This article has talked about how to increase revenue in the hotel with digital room service. It also discusses how different modules of digital room service software offered by Invra impact hotels’ revenues.
How to Increase Revenue in the Hotel with Digital Room Service
Hoteliers have redesigned their conventional room service operating model to address the challenges of today and the changing purchasing habits of their guests.
Due to the limited human interaction involved in room service delivery, the convenience of the service, including food quality and delivery time, is likely to impact how satisfied the guest is with their overall experience. According to a study by ISeatz, 68% of customers who order room service do so out of convenience. As a result, hotels could use mobile applications to enhance the comfort of their room services for visitors.
Online orders through third-party providers like Just Eat or restaurant apps increased from 11% in February 2020 to 46% in April during the lockdown. Using bedside tables and mobile applications increased the number of room service requests at hotels like The Del Lago Resort & Casino.
As a result, the room service menu is made more visually appealing thanks to digital room service, which also automates cross-selling and up-selling. Additionally, it enables customers to track their orders and hoteliers to gather priceless information.
But what financial benefits do hotels receive from digital room service? The following five factors show how hotels can raise their income by utilizing a digital room service:
- Growth in Additional Sales
The services are more accessible when customers order food and drinks online, particularly room service. Imagine a visitor debating whether to order a bottle of champagne, breakfast in bed, or even a late-night snack. The barrier is lowered, and the likelihood that the guest will place the order increases when more labor-intensive components, such as calling the kitchen to place the order, are removed.
You can show specials and send notifications to your customers’ phones using a restaurant app. Offers made to visitors currently staying at your hotel, or past visitors who might want to come back are examples.
- A Rise in Operational Efficiency
Most customers will order from you using their mobile devices when you offer contactless room service. Orders are sent straight to the hotel bar or restaurant, relieving the reception staff of some work. Customers are more likely to pay when ordering contactless services because contactless payments are encouraged. In addition to reducing labor costs significantly, this streamlines the entire ordering process.
- Upselling
Upselling is a great way to promote high-value or high-margin products and increase profits. Compared to a text-only room menu, the picture-based menu interface encourages spending by offering customers prompts for extras at various points along the customer journey.
Staff members frequently don’t try to upsell, which is understandable, but this removes the pressure and pushiness to develop fresh, profitable revenue streams. Make sure your visitors treat themselves well while visiting, whether with sauces, sides, or champagne bottles.
- Better Average Revenue per Booked Room
Thanks to contactless room service and order, your room upgrades are easier for visitors to access via mobile phones. Customers are, therefore, more likely to spend more when they view your menu on their phones and place orders without speaking to hotel staff. As a result, you might see increased revenue for each reserved room.
- Boost in Orders with ‘no-contact’ Online Ordering
It will probably remain crucial to visit a restaurant without coming into contact with anyone and without worrying about contracting a virus. However, there are many additional reasons why customers value online ordering. They have complete control over what is ordered, make decisions on their schedule, and carry out their instructions from the kitchen to the table.
Digital Room Service Modules & Their Benefits
Considering the great benefits in terms of revenue generation resulting from the Digital Room Service, Invra Agency has built several essential modules for digital room services. Using various options and amenities that they provide to both customers and the hotels, these modules assist hotels in increasing revenues.
Let’s examine how different modules of Invra’s digital room service facilitate hotels in increasing their revenue.
Restaurant Module
Thanks to the restaurant module, your kitchen and restaurant can connect to the application directly. The order will no longer go through the front desk; instead, it will now be passed to the account designated for the kitchen staff, where preparation will start immediately. Your chef can mark when the food is done, and the waiter will receive a mobile app notification. Simply put, it is that easy.
Let’s look at how it affects revenue growth now:
- You can upload high-quality pictures of the food guests can order using the food ordering module. The number of orders increases by about 30% when you include photos of the meals you serve to guests in the hotel restaurant. It will therefore enable you to boost sales and please your customers.
- Foreign visitors occasionally experience language barriers when they travel. They can use the app to order regional food from your restaurant in various languages, boosting sales, especially if you frequently host visitors from abroad.
- The restaurant module’s ordering process is simple to use and involves little interaction from hotel staff. As a result, you can hire fewer people, which reduces your expenses.
Facility Booking
The hotel manager can quickly add amenities guests can reserve using available timeslots. Visitors can then check the offered list’s description and available times for each activity. But how will it aid the hotel in increasing its income?
- Hotels can quickly increase their revenue by selling more amenities. Visitors can also view any special events your hotel organizes that call for reservations, like a New Year’s Eve celebration.
- Hotels can offer customized packages to their visitors by using the facilities booking module. Let’s say a visitor schedules a time slot for the sauna. In that case, you can provide them with packages like sauna + massage for a little less, selling more and generating more.
Concierge Module
The concierge module enables guests to make specific, personalized requests. Additionally, it allows them to request an airport taxi or purchase tickets for nearby attractions or events. Some options can direct users to the attraction’s websites, while others can be sent directly to the receptionist, who will grant the visitors’ wishes.
- As a hotel, you can collaborate with the ticket seller or the taxi service to increase your revenue by sending clients or obtaining better deals for your visitors. By collaborating with the attractions, the hotel could draw more visitors.
- Guests can also request special items through the Concierge module if they have a special occasion they want to celebrate in your hotels, such as decorations in the room, flowers, or a bottle of wine. Hotels can gain from adding more content customers and further positive reviews in addition to increasing sales and revenue.
AI Data Analysis Module
AI algorithms can analyze the data gathered by the application. It could give precise details about what needs to be improved regarding services, technology, food, or anything else. Additionally, it can reveal information about visitors’ typical habits and preferences.
- You can get ready to serve them more meals like the ones they typically order, provide them with more entertainment like the ones they usually reserve, and so on. You can raise your revenue by being more prepared and able to satisfy your guests better.
- You can gather information about bottlenecks in your company using machine learning. It will boost operational effectiveness and increase sales.
Loyalty Program Module
The loyal guest module will let you know when a guest has visited your hotel once or more. You can provide them with welcome kits or discounts based on that. Additionally, you can include special deals that returning customers can take advantage of while there!
- Building long-term relationships with your guests will enable you to amass a steady clientele that will stay at your hotel, again and again, contributing to its expansion or offering support when times are tough.
- Their next hotel choice will be simple thanks to simple gestures like birthday emails or welcome chocolates in their room when they come back to stay with you. You will earn more money as a result of this.
Conclusion
Having a thorough understanding of how to increase revenue in the hotel with digital room service, you may now be looking for digital room service software for hospitality. Well, if you want the top of line digital room service software, visit the website of Invra Agency. Invra provides a variety of crucial digital room service modules, such as restaurant, facility booking, concierge, loyalty, and AI data analysis modules, as described above.
Use digital room service to stay competitive while providing your customers with the best possible hospitality experience, lowering operating expenses, and increasing revenues.
More Links:
Invra Agency: www.invra.co
Digital Room Service: https://www.invra.co/project/digital-room-service/
