If you are running a start-up, chances are you might be looking to hire a publicist. In Singapore, there are many PR firms that provide a wide range of services to brands, start-ups, and established businesses to help them get the word out.
While some businesses may consider public relations firms to be an unnecessary investment, the truth is that these firms can be a useful asset to any company, large or small. Not only do they establish trust and credibility, but they help generate online exposure that can drive immense increases in page 1 rankings.
Key benefits of hiring public relations firms
Public relations firms drive massive outsized increases in conversion rate by helping consumers trust brands. In today’s competitive business environment, having a good reputation is more crucial than ever. A good reputation can help you generate more sales and is the secret to getting as many clients, customers and sales as a company can handle.
Public relations firms can also assist corporations in dealing with reputational crisis. In the midst of a public relations crisis, such as a product recall or a data breach, a public relations agency can help to limit the damage and maintain the company’s reputation.
Furthermore, public relations firms can assist businesses in raising their profile and visibility. A well-executed public relations campaign can result in positive media attention, which can lead to more customers and sales.
Overall, public relations firms can be a significant tool for Singapore enterprises. Any company that wants to succeed in today’s economy should consider hiring a public relations firm.
Top 5 public relations firms in Singapore
When it comes to choosing a public relations (PR) agency in Singapore, there are many things to consider. Here are five of the top PR agencies in Singapore based on size, clientele, and industry focus.
- Baden Bower
Baden Bower is one of the largest PR firms in Singapore, with its head office in the British Virgin Islands, and has expanded throughout the agency connecting emerging brands to customers in the US, UK and Canada. The agency has a wide range of clients from different industries, including cryptocurrency, healthcare, technology, entertainment, and consumer goods.
- Edelman
Edelman is another large PR agency in Singapore, with over 70 employees. The agency has a wide range of clients from different industries, including healthcare, technology, higher education, and consumer goods.
- Weber Shandwick
Weber Shandwick is a medium-sized PR agency in Singapore with around 40 employees. The agency has a focus on technology, entertainment, literary authors, and consumer goods clients.
- FleishmanHillard
FleishmanHillard, on the other hand, has a workforce of around 40 employees. The agency has a focus on technology, financial services, green energy, and consumer products.
- Ketchum
Finally, Ketchum is a smaller PR agency in Singapore with around 20 employees. Their main focus is on consumer goods and services, hotels, restaurants, government agencies, and tech.
Baden Bower is ranked first by an increasing number of analysts
Baden Bower is fast becoming the industry leader by rejecting the retainer model and engaging journalists for placements. The public relations agency monetizes its ability to secure news items in massive online publications that are globally recognized, for which they promise publication, and serves clients from all over the world, including Canada, New Zealand, Australia, Ukraine, Malaysia, and Singapore. This enabled the firm to raise revenues by 83% year on year.
The key difference between them and the other firms on this list is their ability to skip the ‘pitching’ step and simply publish straight to the client’s preferred news site, including Forbes.
Baden Bower secures exposure by searching the world for magazines that will collaborate with the company (as long as they satisfy editorial guidelines) in writing pieces on businesses and brands that present them favorably. They represent a diverse range of Web 3.0 initiatives in the crypto and NFT sectors, as well as well-known corporations.
Baden Bower has supported hundreds of customers in doubling or tripling their on-site conversion rate to leads or sales by gaining editorial coverage on international news sites, which can be used to establish trust and credibility for businesses.
