Each quarter, CFO Signals™ tracks the thinking and actions of leading CFOs representing North America’s largest and most influential companies. Since 2010, the survey has provided key insights into the business environment, company priorities and expectations, finance priorities, and CFOs’ personal priorities. Overall, participating CFOs represent diversified, large companies, with the vast majority reporting revenue in excess of $1 billion. More than one-quarter are from companies with greater than $10 billion in revenue.
Economic outlook and own-company financial prospects
Sixty-four percent of CFOs view the current North American economy as good or very good, a decrease from 4Q21’s 72%. Thirty-six percent of finance leaders expect economic conditions in North America to improve in a year, down from 45% last quarter. Additionally, 31% and 29% of CFOs view the current European and Chinese regional economies as good or very good, respectively. Looking forward, 26% of CFOs expect Europe’s economy to be better, down from 40% in 4Q21, and 31% expect China’s economy to be better in a year, an increase from 28% in the prior quarter.
Slightly more than one-third (38%) of CFOs see their own companies’ financial prospects as being better compared to the three months prior to participating in the survey, a decline from 49% in 4Q21.
Key operating metrics
CFOs have higher year-over-year (YOY) growth expectations for revenue and dividends, compared to the prior quarter, with revenue growth at 9.1%, up from 7.8% in 4Q21, and dividend growth at 3.9%, up slightly from 3.7%.
As for the other key metrics CFO Signals tracks — CFOs have lower YOY growth expectations for earnings, capital spending, domestic hiring, and wages and salaries. Expectations for earnings growth decreased slightly from 9.6% in 4Q21 to 9.2%. Capital spending growth expectations also dipped slightly from 11.5% to 11.3%. Domestic hiring growth expectations decreased to 5.3% from 5.8%, while expectations for domestic wages dropped slightly to 5.1% from 5.2% in 4Q21.
Overall, 47% of CFOs indicated now is a good time to be taking greater risks, down from last quarter’s 57%. Eighty-five percent of CFOs considered debt financing attractive, and more than one-third (37%) of CFOs regard equity financing as attractive.
Persistent talent and policy concerns
This quarter, talent/labor concerns remained a top priority for CFOs, with a specific focus on retention. Externally, CFOs indicated inflation, geopolitical instability, and policies and regulation are their top worries. Other concerns include supply chain issues, rising interest rates, and the state of the economy. Some CFOs also cited new variants of COVID-19 and cybersecurity risks.
Views on the IT function and IT spend
CFOs’ responses on the top three challenges to realizing value from their IT function fell into several categories, foremost being talent; complexity and non-standardization; business partnering and alignment; technology debt; prioritization and execution; and time to value. When asked about the actions their organizations have taken to enhance the value derived from the IT function CFOs noted most frequently changing IT leadership, improving governance, and increasing investment.
On average, CFOs indicated that their organizations’ overall IT spend was 3.1% of annual revenue. Fifty-two percent of CFOs’ organizations’ IT spend goes toward maintaining day-to-day operations, while the remainder is split between enhancing existing capabilities and operations (26%) and creating new capabilities (22%). On average, 23.7% of CFOs said their organizations’ IT spend goes to Agile initiatives. Thirty-five percent of surveyed CFOs have direct or indirect oversight over their organizations’ IT leader; the remaining 65% do not.
“CFOs’ drop in their outlook for the North American and European economies a year out and a decline in their YOY growth expectations for earnings and capital investment are indicative of the current business environment and the challenges they’re up against, including talent retention, geopolitical tensions, inflation, and policies and regulations that will likely affect their strategy.” – Steve Gallucci, national managing partner, Global and U.S. Chief Financial Officer Program, Deloitte LLP.
“Investment in IT infrastructure is more important than ever. CFOs acknowledge the critical role IT plays in keeping day-to-day systems running smoothly and enhancing financial performance and managing cyber threats.” – Khalid Kark, managing director, US CIO Program, Deloitte LLP.
Methodology
Every quarter, Deloitte’s CFO Signals closely follows the thinking and priorities of leading CFOs that represent some of North America’s largest and most impactful organizations. This report summarizes CFOs’ opinions across four key areas: business environment, company expectations and priorities, financial priorities, and personal priorities.
The CFO Signals survey for the first quarter of 2022 was open from Feb. 7, 2022, through Feb. 25, 2022. A total of 97 CFOs participated in this quarter’s survey. This survey seeks responses from CFOs across the United States, Canada, and Mexico, and the vast majority are from companies with more than $1 billion in annual revenue. Participation is open to all industries except public sector entities.
