Small businesses have a hard time gaining visibility and customer loyalty. 50% of them fail to develop marketing strategies. In this article, we hope to shine a light on some simple strategies which can improve your digital marketing strategy.
We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research. You’ll have more customers in no time! Also, remember that small businesses have a limited budget to spend on marketing. Therefore, it is important to develop a marketing plan which will be sustainable for a long time. There are digital marketing Glasgow companies offering bespoke advice and services which can give your digital marketing strategy a boost.
A lot of people do research online before they make a decision about a business. It’s true that 97% of consumers use search engines to find local businesses. But if your business isn’t listed in search results, you’re missing out on a huge potential audience. It’s therefore important to invest in result-driven digital marketing strategies to get the most from your marketing dollars.
Content Marketing
The main goal of content marketing is to attract and engage your audience. It’s important to keep in mind that the more content you share, the more likely your content will be shared and be successful. Moreover, you’ll be able to track and measure your progress more easily. Almost 60% of marketers report that content marketing generates leads, while 81% view it as a core business strategy.
There are several ways to incorporate content marketing into your digital marketing strategy. This is a long-term strategy focusing on content creation and distribution. This simply includes creating content such as blogs, social media posts, or even developing an email newsletter.
Email Marketing In 2022
Email newsletters are an effective digital marketing strategy to keep in touch with your customers and diversify your content. Newsletters can include coupons, sales, and current news. Remember to build your email list and set up a target audience before launching any email campaign.
It’s not about spamming and relying on mass marketing – which has low conversion rates. Instead, use email marketing to delight your new customers and provide support after they purchase a product or service. In fact, 81% of small businesses use email marketing to attract new customers and keep existing ones happy.
Utilizing emails to send the content directly is effective for all businesses. You can use email automation to send emails only when your subscribers are in the right mindset to make a purchase. This can help speed up the buyer’s journey. Ultimately, email marketing for small businesses must be monitored and improved to maximize results. Consider a digital marketing agency in Glasgow that can automate the process for you.
Keyword Research
Keyword research is an integral part of search engine optimization and digital marketing in Glasgow. Optimized content attracts the right audience, and this audience is more likely to stay on a website and convert into a customer. All businesses should conduct keyword research to ensure they’re targeting the right audiences and using the right terms. Without this vital research, they may be wasting money and time on irrelevant keywords. Fortunately, there are a variety of tools available to help you identify and create relevant keywords.
Besides identifying a handful of keywords, keyword research can help you identify themes that your target audience searches for. By analyzing competitors’ rankings and defining your own audience, you can determine potential keywords that will help your brand stand out among the rest. Keywords should be used in social media posts and blog posts to build a relationship with customers. In addition to targeting keywords, keyword research encourages marketers to consider their audience and explore the search intent of potential customers. Knowing this can help you prioritize your keywords and create engaging content that will attract them.
