Wine Australia is taking global wine education to the next level with the launch of its comprehensive new education program – Australian Wine Discovered.
The content-rich and globally accessible program features 22 education modules, detailed information guides, videos, maps, tasting tools and more – all freely available at www.australianwinediscovered.com
Wine Australia Chief Executive Officer Andreas Clark said, ‘This exciting new program is part of our bigger and bolder engagement with international markets. It’s about amplifying the Australian wine message and raising awareness of the people, the grape varieties and the places that make Australian wine unique and special. And best of all, it’s free!
‘The material is available to all and goes well beyond the classroom – it’s a training, sales and marketing tool for importers, educators, wineries, distributors, retailers and ultimately consumers,’ he said.
The topics are suitable for beginner to advanced levels, offering an ‘Introduction to wine’ that covers the basics of how wine is made, how to taste wine and common questions such as how to identify wine faults, to more specific programs including ‘Aged Australian wines’ and ‘Australia’s old vines.’
The program harnesses visual storytelling, using illustrations, videos and imagery to break down complex information into something people can easily and quickly understand. All of the assets are flexible and editable with global access and unrestricted usage.
The Australian Wine Discovered education program is supported by the Australian Government’s $50 million Export and Regional Wine Support Package, which aims to amplify the promotion of Australian wine, capture market opportunities and drive export and tourism growth.