Customer-centric innovations at Shenzhen Jewellery Fair


Published on January 22, 2019

The China International Gold, Jewellery & Gem Fair – Shenzhen (Shenzhen Jewellery Fair) will be held from 19 to 22 April 2019 at the Shenzhen Convention & Exhibition Center, providing good opportunities for jewellery traders to maximize market exposure, expand their network and update themselves on the latest trends.

Over the past two years, the Shenzhen Jewellery Fair has undergone a period of structural and conceptual changes that have enhanced its appeal to participants and widened market opportunities through customer-centric innovations.

“Exhibiting is a great way to engage audience, and we as fair organisers make sure we adapt to market changes in a timely manner. Our new offerings are well thought-out; we introduced them to give our participants more tools to engage their targets,” says Teddy Tan, Event Manager – China Jewellery Fairs, UBM China (Guangzhou) Co Ltd.

One of these innovations is the Brand Village, a venue that gives leading companies the opportunity to showcase their image and latest collections to a large number of current and potential customers. Brand Village integrates new branding and product series, innovative materials and technologies, trendy and leading concepts, and inspiring business models.

The Designer Pavilion showcases the expertise of local talent that has propelled Shenzhen to its place in the jewellery industry. Partnership with the Shenzhen Jewellery Designers Association has made the pavilion possible.

Participants looking for franchising opportunities can visit the Licensing Area. It is a one-stop destination where licensors, licensing agents, licensees, manufacturers, wholesalers, distributors and retailers connect with each other and explore the franchising business model in the jewellery market.

The Wedding Area is for traders focused on the bridal jewellery segment. Clever displays of jewellery amidst elegant wedding scenes offer inspiring ideas. From simple and chic pieces that currently dominate trends to the classic best sellers, the Wedding Area opens up crossover business opportunities to participants specialized in this market segment.

Participants wanting to learn about the latest technology trends in jewellery and gemstone manufacturing have the Packaging and Technology Resources to look forward to. The section gives participants a first-hand look at the latest technological innovations in jewellery manufacturing equipment and trends.

Finally, new product launches through jewellery parades take centre stage at the China Jewellery Market Summit, as do forums and panel discussions with experts and professionals from leading jewellery companies and well-known technology companies. Discussing timely industry topics, the summit provides crucial insights into emerging trends and regulations as well as market outlook. Exhibitors are able to engage in more meaningful interactions, build stronger relationships, and create new business opportunities.

“Shenzhen is rightly referred to as China’s jewellery-manufacturing hub, given the 3,600 jewellery manufacturers who produce more than 70 percent of the country’s jewellery output. Aside from being a jewellery manufacturing powerhouse, the city is also the country’s main wholesale market for jewellery,” says Mr. Tan.

Capitalising on the city’s expertise and infrastructure, the Shenzhen Jewellery Fair has firmly secured its position as the must-attend jewellery fair in southern China. Over the last 16 years, the trade show has served as a powerful platform for buyers and suppliers of finished jewellery, diamonds, coloured gemstones, pearls and other jewellery-related merchandise.

The annual fair is expected to feature roughly 400 local and overseas exhibitors from 13 countries and attract more than 15,000 visitors. In 2018, fair organiser UBM Asia injected investments into the fair to create a visually appealing and engaging customer experience.