BUSINESS AND MONEY
Pacific Park on the Santa Monica Pier has selected PepsiCo (NASDAQ: PEP) as its exclusive beverage provider forming a new multiyear partnership at the iconic venue’s restaurants and shops, and throughout the amusement park’s vending offerings.
More than nine million annual visitors at Santa Monica Pier, one of the most famous and photographed sites in Southern California, can now enjoy PepsiCo’s broad beverage portfolio including fountain and single serve selections of fan favorites like Pepsi, Mountain Dew, Lipton, bubly, LIFEWTR and Aquafina.
“At Santa Monica Pier, we offer something for all crowds. Whether they come to fish, enjoy thrill rides, be entertained, or simply go for a walk over the waves,” said Paul Garnica, Director of Food and Beverage, Pacific Park on the Santa Monica Pier. “It’s great to offer exciting beverage choices for everyone as well through PepsiCo’s broad portfolio of consumer-loved brands.”
In addition, engaging consumer-driven brand activations are already in the works just in time for summer. Brand Pepsi, bubly and LIFEWTR are just a few of the brands park goers can expect to see come to life to add to the fun.
“We’re delighted to partner with Pacific Park at one of Los Angeles’ beloved hot spots, Santa Monica Pier. Bringing together their iconic venue with our iconic brands will open up so many opportunities to elevate the consumer experience” said Kris Licht, President of PepsiCo Beverages North America West Division. “We look forward to creating co-branding opportunities in the spirit of our shared mission of making people smile.”
SOURCE PepsiCo
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