How do you build a brand that will last for years to come? Dep Hart is an authority on Branding and E-commerce. With over 6 million sales with his Brands, he knows exactly what you should and should not do.
Customers don’t buy your product, they buy the experience:
Remember, your brand should not focus on the products you sell, but on the story and the experience. What does your brand stand for? What is the movement behind your brand?
‘Many people keep repeating this mistake, they don’t know that they should NOT focus on the product, but on creating a movement and story.”
JUST DO IT:
Now think of Nike. What do you immediately think of? Not about their products right? But you do think of: sports, athletes, being fit, healthy, athletic, and so on. That is exactly what a Brand is about. The movement.
It is also not about what you sell, as long as you know to WHO. This mistake is also really made a lot. People buy into their product and start selling without knowing who their target audience really is. If you don’t know this, you will go wrong.
So make sure you know in detail who your target audience is.
What is their income, their hobby, their family composition, their favorite band, car brand, and so on. If you know all this, you know exactly how to appeal to them.
You can do it — Dep Hart