Victoria’s Secret, the world’s most famous lingerie brand, introduces their new collaboration with Los Angeles-based fashion label For Love & Lemons. Launching today, Victoria’s Secret will serve as the exclusive third-party retailer of For Love & Lemons lingerie collection available at select Victoria’s Secret stores in the US and at VictoriasSecret.com, as well as select stores in the UK beginning September 27th.
To celebrate the launch, For Love & Lemons founders Laura Hall and Gillian Rose Kern and collection muses entrepreneur Devon Lee Carlson and model Solange Van Doorn hosted a dreamy garden luncheon yesterday in New York City. Carlson and Van Doorn are joined by models Grace Elizabeth, Winnie Harlow, Hailey Clausen, and Jasmine Saunders in the romantic and captivating For Love & Lemons for Victoria’s Secret campaign.
A woman-owned and women-led business based out of Los Angeles, For Love & Lemons started as a lemonade stand in a small country town in Wyoming in 1996. Their business concept of loyalty, female camaraderie and ambitious drive has remained with them throughout their adulthood career. Confidence, femininity and individuality are the defining principles of their DNA.
F; For Love & Lemons at Victoria’s Secret includes an array of bras, panties, lingerie, sleepwear and lifestyle pieces. From custom trims and prints to meticulously sourced fabrics, every piece in the collection is carefully thought out and intentionally constructed. Romantic lace meets feminine florals for the ultimate luxury. Colorful floral-embroidery, and rich jewel tones for every moment and every curve. Stunning corsets and edgy black lace sets are timeless additions to your wardrobe. It’s not just a collection, it’s a love letter from Los Angeles to you.
The Victoria’s Secret Fifth Avenue (New York City) and New Bond Street (London) Flagship stores will provide a unique store design experience via For Love & Lemons branded shop-in-shops, transporting customers into the playful and feminine world of the coveted fashion label.