This October, Bicester Village has joined forces with The British Fashion Council (BFC) for a second year to open the BFC Designer Pop-Up. Bicester Village is one of the UK’s leading luxury shopping destinations and is the founding member of The Bicester Village Shopping Collection; the BFC is a not-for-profit organization that champions British fashion in the global fashion economy.
The Bicester Village Shopping Collection comprises 11 award-winning destinations in Europe and China, each providing a luxury environment where discerning guests can discover a unique mix of fashion, food, and art presented against a backdrop of unrivaled hospitality. A visit to one of the Villages transforms an ordinary day out into an extraordinary shopping experience. The Collection is home to more than 1,300 boutiques, with each Village playing host to the world’s most revered international and local fashion and lifestyle brands offering savings of up to 60% on the recommended retail price.
The BFC Designer Pop-Up features 30 British designers who represent the best creative and innovative talent in the UK. The exclusive pop-up is open until 27th October, providing guests to Bicester Village with a rare opportunity to explore, try and buy items from this exceptional edit of designers, many of whom do not otherwise have a brick and mortar presence.
The Bicester Village Shopping Collection is widely recognized as the best performing shopping center portfolio (full-price and off-price) in the world in terms of known sales per square meter. In 2018, 42 million guests from all around the globe visited the 11 destinations, with more than a third of sales in Europe generated by visitors from outside the EU. Just as Bicester Village is located 46 minutes from London by train, other members of The Bicester Village Shopping Collection are also conveniently positioned within easy reach of Europe and China’s most important gateway cities enabling culture-seeking travelers the convenience of an unforgettable day out during their travels. Neighboring cities to the 11 Villages include London; Paris; Shanghai; Brussels; Milan; Barcelona; Madrid; Dublin; Antwerp; Cologne; Dusseldorf; Munich; Frankfurt; and Suzhou.
The Designer Pop-Up includes breakthrough prodigies such as Grace Wales Bonner, Camilla Elphick, and Phoebe English, as well as established brands such as Erdem, Hillier Bartley, Huishan Zhang, J&M Davidson, Mary Katrantzou, Paper London, Preen by Thornton Bregazzi, Racil and Sophia Webster.
Guests can directly support the fledgling designers with every purchase, as all 30 designers will receive 100% of their sales profits, thanks to Bicester Village’s pledge to allow free-of-charge trading within its BFC pop-up. Last year’s talents benefited from the Collection’s global audience, with sales of over £100,000 during a ten-day trading period, helping these young creatives achieve commercial success and expand their international presence.
Following the success of the partnership, in 2020 the pop-up will open at one of the Villages within The Bicester Village Shopping Collection in China. The pop-up is just one in a range of initiatives that demonstrates The Bicester Village Shopping Collection’s commitment to the future of the global fashion industry.